Horizon Christian Academy: A Video Ministry Marketing Case Study

Horizon Christian Academy is a Christ centered Christian School in Cumming, Georgia that is taking advantage of powerful video ministry marketing strategies to promote their excellent educational programs.

Garin Berry, primary founder of Horizon Christian Academy (HCA), has been a visionary not only in producing a comprehensive program to develop students spiritually, academically, and physically, but also in using ministry marketing to promote his vision.

HCA's vision is to see strong, confident, committed and passionate men and women of God empowered through God-inspired love, knowledge and wisdom that yields fruit in every aspect of a student's life. The ultimate goal of HCA is to see each student grow in Christ by the direction of the Holy Spirit and to develop the gifts to touch others through growth in all aspects of Christian life.

Here is an example of one of the videos Ministry Marketing Productions produced for Berry and HCA.

Video Marketing With "Web Blast"

The first video ministry marketing concept shared the Academic Excellence available at HCA. We set up as the main keywords, "Best Christian School in Georgia".

We then incorporated those same keywords in the title and used our in-house web software to upload the video to: 20 Video web sites** 11 Podcasts ** 9 Social Bookmark Sites ** 2 Blog Sites.

Less than a week, that keyword,"Best Christian School in Georgia", had Horizon listed 4th (with two video thumbnails) in the organic search rankings out of over 1,700,000 listings! (To get the thumbnail links is gold too).

Here is the video that shows up with HCA's web page url with it:

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