Marketing Christian Music For Your Career

Gone are the days when you need to rely on a PR agent.

I had a discussion with a well known Christian former PR agent, now Social Media Expert, Pam Perry about just how the internet has changed the role of Public Relations.

Click here to listen to two parts of this Ministry Marketing Expert Series Interview Series where Pam explains how one can do much of the their own Christian music marketing.

Here's the key. You are the one who has a major role in your success in music as you learn strategies to promote yourself, develop as a person, and be on the way to your God given destiny.

One thing is for sure. You know God has given you a gift in music. You know He's called you to share that talent. You see yourself on stage singing praises to God and ministering to thousands. The vision is clear, but you don't have a clue how to put everything together including implementing ministry marketing strategies.

The keys to the success and strategies to promoting yourself in marketing Christian music might surprise you.

You may think that if an artist gets signed with a well known record label then the company's "built in" Christian marketing system would pave the way for that person. In some cases, it definitely is an advantage. But not the key as explained above in relation to former PR agent Pam Perry.

The one vital ingredient comes down to simply this: you ! You and the skills you have. The Contemporary Christian Music call it "artist development".

I'm not talking about your musical skills, but your ability to communicate and deal with other people. Another word for that is your personal development.

The artists or members of a band that were humble, sincere, and always giving back were the ones who I saw get promoted and have success in music.

In addition, use that authenticity with some of your own ministry marketing and you have a powerful package for promotion.

Relationships are important too. Now you can develop relationships in person...and on line by producing videos, having e-mail marketing campaigns of content, and implementing a precise social media marketing plan. You can also develop relationships in person in the local area your live.

During my years at WWEV FM 91.5, just north of Atlanta, we had many artist come by the radio station just to meet us and get to know the staff. They were not just cordial to the voice talent (jocks), but also to the behind the scenes people, such as the office staff.

I remember this one well known Christian artist (John Schlitt) calling the station one day to talk to our Music Director. When our receptionist discovered who he was while taking a message, she was thrilled. HE was one of HER favorite artists. I'll never forget it. He took time to talk to her, ask her questions, find out about her family, and thanked her for her work at the station. No hidden agenda for him. (My mom loves his music too!) The guy could rock out with the best of them at that time and still had a way with music lovers of ALL ages. That is something to learn from, no matter what style of music you sing or perform.

Of course, that is what Amy Grant was always known for also. She was as real on stage as she is in real life.

Last year I had a job at THE FISH Atlanta, 104.7 when Amy came by for an interview and to greet a few contest winner fans.

If you take time to click here and watch the video I produced for the Fish, you can see on camera how authentic she is. She took time with fans. She offered to take pictures, asked about their families.....and spoke so honestly of her recent pain with having to put her parents in a private care center. (Earlier this year, Amy's mom passed away. Pray for her family.)

So, as you continue to write inspiring lyrics and practice moving pieces of art for the masses, here are some strategies to promote your music and get you on track for your Christian Music Marketing plan so you can see success in the journey toward your God given destiny.

Four Keys To Marketing Christian Music

Learn how to work your local market by clicking here.

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Discover affordable video and social media services of DTC Online Marketplace where my husband and I consult ministries of all kinds, not just with marketing advice but also spiritual.

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Using the Power Of Video

I am sure by now you HAVE heard of artists, musicians, and basically funny and talented people who were discovered on YouTube.

My 13 year old daughter loves the fact that Justin Bieber was discovered by all his YouTube videos. My 9 year old son has asked me to do videos of him so he'll be "discovered on YouTube" for acting.

One major point though. YouTube is NOT just for kids.

Check out the major artists now using YouTube to promote their music, to gear up their social media strategy, and to communicate with their fans.

It is so very powerful No doubt, it's amazing the power of the viral video in today's world.

Just think. YouTube is the SECOND LARGEST search engine. People every day are searching on YouTube for everything...and music plays a HUGE role.

Why not you??

Need more basic help with YouTube? I set up a basic YouTube free video series as part of a social media plan, which you could use for marketing Christian music.Click here to get instant access to the FREE YouTUBE videos!

You find some other key facts about the power of video and social media by checking out the Ministry Marketing Book Video series,.based on my book, "Six Market Plan Steps For Ministry Marketing".

Click here for a reduced price, including three powerful bonuses including an audio, with the price of this book.

Examples of Marketing Christian Music