Marketing Christian Music For Your Career

Having a plan for marketing Christian music might not seem like a priority amidst the tasks of writing, practicing, and performing your art. But it's not as expensive or complicated as you think if you put together a simple ministry marketing plan.

Here's the key. You are the one who has a major role in your success in music as you learn strategies to promote yourself, develop as a person, and be on the way to your God given destiny.

One thing is for sure. You know God has given you a gift in music. You know He's called you to share that talent. You see yourself on stage singing praises to God and ministering to thousands. The vision is clear, but you don't have a clue how to put everything together including implementing ministry marketing strategies.

Where do you start in marketing Christian music? is marketing Christian music more difficult than "secular" music? Is there a clear path in the arena of marketing Christian music? In my many years working in Christian Radio and even in the general media field (KXLY-TV in Spokane, Washington), I've been blessed to witness incredible ministry marketing strategies that have brought great success in music to specific artists in the Contemporary Christian Music (CCM) industry.

The keys to the success and strategies to promoting yourself in marketing Christian music might surprise you.

You may think that if an artist gets signed with a well known record label then the company's "built in" Christian marketing system would pave the way for that person. In some cases, it definitely is an advantage. But not the key.

The one vital ingredient comes down to simply this: you ! You and the skills you have. The Contemporary Christian Music industry calls it "artist development".

I'm not talking about your musical skills, but your ability to communicate and deal with other people. Another word for that is your personal development.

The artists or members of a band that were humble, sincere, and always giving back were the ones who I saw get promoted and have success in music. They worked on developing relationships. Some came by the radio station just to meet us and get to know the staff. They were not just cordial to the voice talent but also to the behind the scenes people, such as the office staff.

I remember this one well known Christian artist (John Schlitt) calling the station one day to talk to our Music Director. When our receptionist discovered who he was while taking a message, she was thrilled. HE was one of HER favorite artists. I'll never forget it. He took time to talk to her, ask her questions, find out about her family, and thanked her for her work at the station. No hidden agenda for him. (My mom loves his music too!) The guy could rock out with the best of them at that time and still had a way with music lovers of ALL ages. That is something to learn from, no matter what style of music you sing or perform.

So, as you continue to write inspiring lyrics and practice moving pieces of art for the masses, here are some strategies to promote your music and get you on track for your Christian Music Marketing plan so you can see success in the journey toward your God given destiny.

Learn personal development skills to help you as you introduce yourself to the Christian media, whether radio or television.

Work your local market first!



Keep your relationship with God first. Honor Him with your time and worship.

Using the Power Of Video For Marketing Christian Music

I am sure by now you HAVE heart of artists, musicians, and basically funny and talented people who were discovered on YouTube.

It's amazing the power of the viral video in today's world.

With the rise of video sites like YouTube and all, suddenly everyone can have their own network, their own spot online to showcase their gifts and talents.

Why not you??

Check out some of the video strategy tips at this site.

You find some other key facts about the power of video by by going to the Key Video Tips page.

How Do I Promote My Christian Music Online?

How about a Christian Music Video?

Click here to see a video we produced for Bee Phonic Music Group's Chris Lee!

We'd love to provide more information to help you in marketing and information concerning the latest online strategies for your Christian music.

Recently, we produced a 20 video series on a market plan for success online.

To view all 20 of these videos containing keys to success online with your Christian music, ministry or business market plan, simply click on the link below:

Yes, I Want The Ministry Marketing Steps and Keys To The Market Plan Video Series!

The secret to promoting your Christian music can be found here!

Read this encouraging word: "From The Vision To The Valley To Victory!

You might also want to check out the Tuesday Video Blog where you can find inspiration and further wisdom with your online ministry marketing.

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