Ministry Marketing Online To Promote Your MinistryMinistry marketing online is now becoming one of the most effective ways for you to reach out to local communities with the services and gifts you have to offer, and to promote your ministry.
You now have some precise promotional strategies for the internet available today. If you take a serious look at what some ministries are doing on line, you'll see them taking advantage of e-mail marketing, social networks such as Twitter and Facebook. They are leveraging powerful social and networking sites to promote their ministry and to gain new people, "sheep", from which to serve. I see pastors use Chris Forbes' great e-book about FaceBook For Pastors to help them effectively minister and connect with new people. He teaches such great keys as how to build relationships and connect with people. In addition:
I believe God is raising an army of Christians who are financially free, skilled and trained, anointed, and ready to march in the fullness of their destiny. I believe equipping Christians with ministry marketing and promotional strategies is important so they can take advantage of ways to gain additional resources, and to learn marketing skills online to help them expose their ministry and services to a greater audience. Teaching a basic and simple video production plan is one vital key to this ministry marketing strategy. Many people are using websites in their ministry marketing plan to promote their Christian services and ministry gifts. That can be a challenge, but it is possible to learn basic search engine optimization techniques, social media market strategies, and other key internet advertising resources to get people to actually visit your site and convert into new clients or members. Recently, out of a response to so many Christians and ministers calling and asking for a simple ministry marketing plan, I decided to produce a Ministry Marketing Strategy Series, implementing social media, basic internet marketing tools, and called it the Simple Ministry Marketing Plan. Promotional Strategy ResourcesWith the trend of the growth of video on the internet, a video plan should be considered for part of your ministry marketing promotional strategy.You can take advantage of UstreamTV. To learn how to use this live streaming capability, click here for more information. You can learn about incorporating the new Avaak-Vue personal video networkby clicking here for another option to help in providing a way to have a live video show. Video Marketing Promotional ExampleHere is a promotional video strategy that I mapped out for a client recently.
The client is a Christian School that wanted more promotion of the excellence of their academic program while at the same time being a solid Christian influence on young people. The plan is in three phases. Stage 1-Produce three videos of 2 to 3 minutes each Purpose: Each of these videos would focus on three different aspects of the school, from information to academics to inspiration. These could be used on their own school's website, in an e-mail campaign, on social websites, or on special opt. in pages that are set up for someone to get more information about the school. Stage 2- Use The Marketing Power of Stephen Pierce Purpose: To further promote the school online and gain traffic to the videos, I use the precise and proven marketing strategies of Stephen Pierce. For example, in one webinar I learned his "YouTube" system that has given me a strategic plan with specific methods to gain views to my videos. I've used it and seen the power of this internet marketing strategy! Stage 3 - Video Web Blast In this plan, the three videos that are produced are "mega-uploaded" to 20 video websites, 11 podcasts, 9 social bookmark sites, and 1 to 3 blog sites. Purpose: The school can further promote themselves by finding key words that someone would put in a search engine to find a good Christian school in their area or state. The key to this is implementing Traffic Geyser. To learn more about this amazing web software yourself, visit the site for a special $1 trial offer! Or, contact us here and we can put a plan together for your ministry. To read more about a case study showing the proof of using thisvideo marketing strategy, go to the Case Study Page. Return to the Home page of Ministry Marketing Strategies. New! CommentsHave your say about what you just read! Or simply leave me a comment in the box below. |
