Learning how to promote your ministry online is one ministry marketing skill that can reap you great benefits. Jesus told us to "go" and make disciples. With today's technology that "going" can be right in the comfort of our home as we reach out with our computers using web 2.0 (and now web 3.0)video, websites, blogs, e-mail, and social marketing venues to minister the hope we have in Jesus Christ.
Knowing how to promote your ministry begins with some basic tenants to consider.
1) Pray. You will need His guidance and direction. One day of His favor is worth 10,000 days of labor. So stay in right relationship with God asking Him for His guidance and direction. He can give you wisdom and strategies to reach people in ways you would never have thought possible. He can lead you on the path to the fulfillment of your vision!
2) Know your audience. This basic principle is key in learning how to promote your ministry online. You will want to focus on a niche within your targeted audience. This video below explains three elements to think about to know about your target market:
3) Write out a purpose statement that includes your targeted audience. For example, part of my purpose with this website is to share ministry marketing strategies using video, social media, and basic internet marketing training to teach today's Christian ministries how to use the internet to promote their ministries and reach more people for the gospel. Another segment of that purpose is to use video to inspire, encourage, and teach people how to be free, financially to spiritually, to go in the direction God has called them...to be released to their divine destiny.
Online Marketing Strategies For Ministry
How to promote your ministry online will include touching on these strategies:
Basic Search Engine Optimization-Also known as SEO, this is the study of teaching people how to use specific keywords and page titles so people will find your website, video ministry or business. You can powerful tools to learn which "keywords" someone might type to find something. For example, "When someone is searching for __________, I want them to find my page to this blog, video, or website.
E-mail Marketing Strategies- If you have been around internet marketing at all, you know the power of building your "list". E-mail can be one of the best tool for ministry, and marketing any ministry related products (e-books, video series, teaching tools) you might have available.
Video Marketing- A big part of this website is focused on this one amazing marketing method. We'll show you how you can submit a video once and how it can be sent instantaneously to video sights, social bookmarking sites, and podcasts.
So hang on, roll your sleeves up, and put some action to you faith. You know God has called you as a Christian....musician, preacher, teacher, minister, apostle...You fill in the blank.
You do NOT have to be an expert on the computer. No matter your ability, your finances or your tech challenges, you can do this. You can be "Free To Serve Him"!
As you take action toward your vision, God has an amazing way of bringing you to the place of your divine destiny.
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