Learning how to promote your ministry online is one ministry marketing skill that can reap you great benefits. Jesus told us to "go" and make disciples.
With today's technology that "going" can be right in the comfort of our home as we reach out with our computers using social media, video and other web 2.0 strategies and other venues online to minister the hope we have in Jesus Christ.
1) Pray. You will need His guidance and direction. One day of His favor is worth 10,000 days of labor. So stay in right relationship with God asking Him for His guidance and direction. He can give you wisdom and strategies to reach people in ways you would never have thought possible. He can lead you on the path to the fulfillment of your vision!
2) Know your audience. This basic principle is key in learning how to promote your ministry online. You will want to focus on a niche within your targeted audience.
3) Write out a purpose statement that includes your targeted audience. For example, part of my purpose with this website is to share ministry marketing strategies using video, social media, and basic internet marketing training to teach today's Christian ministries how to use the internet to promote their ministries and reach more people for the gospel. Another segment of that purpose is to use video to inspire, encourage, and teach people how to be free, financially to spiritually, to go in the direction God has called them...to be released to their divine destiny.
Online Marketing Strategies For Ministry
How to promote your ministry online will include touching on these strategies:
Basic Search Engine Optimization-Also known as SEO, this is the study of teaching people how to use specific keywords and page titles so people will find your website, video ministry or business. You can powerful tools to learn which "keywords" someone might type to find something. For example, "When someone is searching for __________, I want them to find my page to this blog, video, or website.
E-mail Marketing Strategies- If you have been around internet marketing at all, you know the power of building your "list". E-mail can be one of the best tool for ministry, and marketing any ministry related products (e-books, video series, teaching tools) you might have available.
Video Marketing- A big part of this website is focused on this one amazing marketing method. We'll show you how you can submit a video once and how it can be sent instantaneously to video sights, social bookmarking sites, and podcasts. You also have realize the power of having your own YouTube site. YouTube is the second largest search engine. YouTube gets 300,000,000 a month who watch 2,000,000,000 videos. And that statistic grows each day.
Social Media attack where you engage your prospective audience on Facebook, Twitter, YouTube and other social sites. Whether you know it or not, your audience, your prospects, your future clients are using social media. The fastest demographic among Facebook users is 35 to 65 year old women!
Mobile marketing: 91% of Americans have mobile phones. Of that number, around 20% of them (about 45 million) have phones with internet capabilities. Check this other growing figure out: 152 billion mobile text messages are sent each month! 90% of those text messages are read within one minute of receipt!
Forget The Old Way Of Promoting Your Ministry
Old media is dying...if not dead. Yellow pages, print ads, flyers, and other old school advertising is falling by the wayside.
Of newspapers, 24 of the 25 largest newspapers experienced record declines in circulation this past year.
Yellow Pages, which are shockingly expensive, seem like nursing homes. Not enough people visit them to pay attention to the advertisers. I know for the longest time I used mine as a booster seat for my growing children at the dinner table.
According to Yahoo, 92% of all business searches start looking online, either at home or on their mobile phones.
Marketing online, whether you want to promote your ministry, service, Christian music, business, or other venture is no longer an option. It is a requirement.
For the people you desire to connect with, minister to, offer your services and anointing, well they are online searching trying to find the people and ministries they can trust.Marketing and promoting your ministry online is not just about having a website and hoping they find you!
It is about going where they are online now and "setting up tables" in those locations.
If you have not started yet, there is still good news. A LARGE percentages of businesses and ministries have not even begun to consider this new media area in promotion.
So hang on, roll your sleeves up, and put some action to you faith. You know God has called you as a Christian....musician, preacher, teacher, minister, apostle...You fill in the blank.
You do NOT have to be an expert on the computer. No matter your ability, your finances or your tech challenges, you can do this. You can learn how to promote your ministry online. You can be "Free To Serve Him"!
As you take action toward your vision, God has an amazing way of bringing you to the place of your divine destiny.
I offer a SEVEN video Simple Ministry Marketing Training series, free at the link below. I re-opened the doors to the series to help because of the great number of people continuing to ask questions.
How powerful is this training? Well....a brother in the Lord is presently in a very confining situation with no computer. But he has a mobile phone with internet capabilities. So he learned how to set up his blog and writes weekly by watching this series!
More Resources For Ministry Marketing
Here are some additional examples and resources from which to learn as you pursue using the internet to promote your ministry, book, music, service, or business:
Click Here! to get "the The Grand Daddy Of All SEO Software! Get A Top 5 Google Ranking In Under 30 Days! This is one key to the fastest way to promote your ministry online.
Brad Fallon, a respected and successful marketer states:
"I have trained thousands of people in the advanced techniques of search engine marketing, and SEO Elite is one of the "must-have" tools. If you are at all serious about getting ranked in the organic (free) search results on Google, Yahoo and MSN, you must have SEO Elite, or you will be at a distinct disadvantage to those who do.
Click Here! to discover the basic secrets! and facts your ministry, church or Christian Band can be listed on Google's first page of result to help you promote your ministry or business!
Video Marketing Help
My husband and I are passionate to help local businesses and ministries with our video marketing company, called DTC Online Marketplace. "DTC" stands for Dynamic Traffic Conversion!
It's not just enough to have a high Google ranking. You have to have traffic to your site. And it's not just enough to have traffic, you have to have conversion on that traffic to customers or clients. Then you want to continue to establish a relationship with these clients giving them more value which builds more trust where they will not only keep going to you but tell others about your business/ministry or service!
Here is one video in the Ministry Marketing Book FREE Video Series to learn more about internet tips for marketing online, along with Kingdom Training....from Ministry Marketing Trainer and Coach, Theresa Croft.
You can get access to this Ministry Marketing Book Training System while the doors are still open.
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