The first step in utilizing a simple video marketing strategy to spread your message is to get over your fears and yourself (ego),and get started!
Don't stress out!
You don't have to be a technical genius or Hollywood film producer to make this marketing strategy have a powerful effect. You also don't have to feel like you are a "whiz kid", or a "computer geek" to download the video to your computer. Ok? (I have a precious pastor friend in San Diego who has proven that having a tenacious spirit will get you far when it comes to digging into some basic computer stuff. "Go Pastor C"!!)
The Flip Video and other small simple camera's have really taken off with in popularity. It's one thing I recommend first to someone looking to delve into a simple video marketing plan.
This Flip camera is reasonably priced. I have been amazed at the decent digital picture quality, the software that comes with it to help you edit your video creations, and the 60 minute hard drive space available in the camera. No tapes!! I can think of no better video camera that epitomizes simple video marketing!
I also recommend the Kodak Zi8 because it has a port for audio, such as a microphone.
Other points to remember as you begin take the plunge into the upload video world:
Keep your video short (no more than five minutes)
Focus on one thought per shoot (keeps you from rambling)
Look into the camera as if you're talking to a real friend
Be Yourself
Focus on "You Marketing", not "Me Marketing"
Invest in due time for higher performance video products
No need to get some high priced camera at this stage. If you wanted to get something more than the Flip camera, there are some reasonably price camcorders ranging from $300 to $600.
After you shoot your video, it's time to download it to your computer.
The Flip Video camera makes this so easy as I describe above with it's USB connection.
If you want to get fancy with text and editing, there aresome reasonable priced video software packages. I have one that cost me mega bucks. Then I bought a simple Sony Vegas Studio software for a fraction of the price. Wow. SO do not be afraid to use a basic editing software. It can get the job done fine!
From there, you go online to such places as YouTube, DailyMotionand others video sites, by through the process of signing up so you can follow their directions for uploading it. Remember, don't fret. It's easy at each site. If you want to upload it once, as I shared in the video, and have it automatically uploaded to dozens of video sites, check out Traffic Geyser for a 21 day offer of content distributionfor just $1.
Just keep it simple at this stage. Shoot and enjoy yourself sharing your passion, your ministry and your life! Jesus with skin on is sure to come through the lense!
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