Video Marketing Strategies To Promote Your Business Or Ministry Online
Using video marketing strategies as a way to promote your ministry or business online can be extremely effective. Let's face it: Video compels people.
Look at the popular wave of YouTube! YouTube is a video sharing website where users can upload, view and share video clips. YouTube was created in mid-February of 2005 by three former PayPal employees.
"As more people capture special moments on video," its Web site declares, "YouTube is empowering them to become the broadcasters of tomorrow."
Christians have also taken advantage of the video upload craze with their site called Tangle, formerly,GodTube.com, which specializes in Christian-themed videos.
More and more bloggers are also using the power of video as they look to use video to earn money blogging.
According to comScore, GodTube (now known as Tangle) was the fastest growing website for the month of August, 2007. The potential for you to promote your ministry or your Christian business at Tangle.com is enormous!! Recent statistics from statbrain.com shows the average number of visitors a day at Tangle is over 76,000!
In addition to all the sites available, you can also find websites that give you step by step methods to teach you how to use video to use video marketing strategies. One of my favorites and one source I check on often is Lorraine Grula.
"Lorraine has tons of experience in the trenches of the video production world and teaches video the way she’s done it for the past 30 years. A well-respected professional working primarily in the Nashville, Tennessee Video and TV News market, Lorraine’s spent her life in the field creating video stories on every subject imaginable." (Click here to read more about the video coach I go to, and Lorraine's amazing content to help you with your video marketing strategies!)
Ruth Klein, a nationally renowned writer, speaker, strategic marketing consultant and productivity coach, has a powerful 7 Part Mini-Course on branding and productivity. I found Ruth's simple video course and her website extremely helpful. She lays a solid foundation in utilizing video marketing strategies,especially in the area of branding, as you take steps to promote a business on line.
No doubt, many more entrepreneurs and marketing coaches are encouraging others to take advantage of using video. There is no doubt videos are having an impact in business and with marketing strategies.
In fact, some recent studies conducted over the years have continued to show the persuasive effectiveness of video.
One such study, by The Wharton School of Business,
showed that video boosts comprehension and retention by 50% over a live presentation. In addition, studies have shown that six times as many people prefer a video to printed information.
WHY Use Video? Four Reasons
As a Christian marketer, you may still ask, "Why would I use video to promote my ministry online? Do I really need video marketing strategies?"
Here are Four Reasons:
Using video marketing strategies is the best way to engage an audience. Whether it's a church marketing video or a amazing product to help someone, you can simply you looking into the camera sharing a message. In video you have the opportunity to convey a message on multiple levels. You have sight, the spoken word, sound if music is involved, and visual text.
A Video can reveal who you really are, your sincerity, your passion, your wisdom as you begin the pursuit to promote your ministry, business or product. With powerful content, you can make an emotional connection with your audience that motivates them to pass it along to others or to act for more information. Click here to see a Video Tip on using your passion to make a real online video connection.
Here is a case study to see the power of using video with a specific Video Ministry Marketing Strategy. Ministry Marketing Production's client Horizon Christian Academy had three short videos produced. After just one week, one of their videos reached number four out of over 1,500,000 listings!
And they continue to easily be found in Google search engine results.
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