Video Marketing Strategies: "7 Online Video Marketing Secrets"
Using video marketing strategies as a way to promote your ministry or business online can be extremely effective. Let's face it: Video compels people.
Look at the popular wave of YouTube! YouTube is a video sharing website where users can upload, view and share video clips. YouTube was created in mid-February of 2005 by three former PayPal employees.
The recent statistics of the power of YouTube is amazing.
Check these latest stats from Comscore.com, a leader in measuring the digital world.
“80 million U.S. Internet users watched online video during the month. YouTube delivered video to more than 135 million viewers during the month, reaching 3 out of every 4 online video viewers at an average of 96 videos per viewer.”
"As more people capture special moments on video," its Web site declares, "YouTube is empowering them to become the broadcasters of tomorrow."
It's popularity has grown at an incredible rate. Other video sites are staking a claim in this emerging force of video, such as iFilm.com, Dailymotion, video.google.com and video.yahoo.com.
Christians have also taken advantage of the video upload craze with their site called Tangle,now back to its origianal name,GodTube.com, which specializes in Christian-themed videos.
More and more bloggers are also using the power of video as they look to use video to earn money blogging.
I love this video from Erik Qualman as he uses video to share the power of video and social media today:
According to comScore, GodTube (now known as Tangle) was the fastest growing website for the month of August, back 2007, and continues to grow.. The potential for you to promote your ministry or your Christian business at Tangle.com is enormous!! Recent statistics from statbrain.com shows the average number of visitors a day at Tangle is over 76,000!
In addition to all the sites available, you can also find websites that give you step by step methods to teach you how to use video to use video marketing strategies. One of my favorites and one source I check on often is Lorraine Grula.
"Lorraine has tons of experience in the trenches of the video production world and teaches video the way she’s done it for the past 30 years. A well-respected professional working primarily in the Nashville, Tennessee Video and TV News market, Lorraine’s spent her life in the field creating video stories on every subject imaginable." (Click here to read more about the video coach I go to, and Lorraine's amazing content to help you with your video marketing strategies!)
7 Online Marketing Secrets For Video Marketing Strategies
In this latest series, I got through basic steps how you can begin using video in your marketing. While the focus on this series may be for business (I do have a ministry series almost identical to this one), I believe anyone can take these video marketing strategies and make them work. Whether you are promoting your book, service, or product, you can use video.
It is NOT that difficult.
And as one Social Media expert, Don Crowther, has said:
"Online video is the single highest leverage tool you could use to build your business. Online video is the most neglected tool in your marketing toolbox."
Many studies continue to be done recently on how powerful video for marketing. One study showed how people are cutting back their time watching television to spend more time online. And when you realize that 60% of all internet traffic is video, it's not hard to wonder what they are doing.
They are watching videos!
Online video marketing has proof in it's effectiveness by other recent surveys.
One such study, by The Wharton School of Business,
showed that video boosts comprehension and retention by 50% over a live presentation. In addition, studies have shown that six times as many people prefer a video to printed information.
WHY Use Video? Four Reasons
As a Christian marketer, you may still ask, "Why would I use video to promote my ministry online? Do I really need video marketing strategies?"
Here are Four Reasons:
Using video marketing strategies is the best way to engage an audience. Whether it's a church marketing video or a amazing product to help someone, you can simply you looking into the camera sharing a message. In video you have the opportunity to convey a message on multiple levels. You have sight, the spoken word, sound if music is involved, and visual text.
A Video can reveal who you really are, your sincerity, your passion, your wisdom as you begin the pursuit to promote your ministry, business or product. With powerful content, you can make an emotional connection with your audience that motivates them to pass it along to others or to act for more information. Click here to see a Video Tip on using your passion to make a real online video connection.
Here is a case study to see the power of using video with a specific Video Ministry Marketing Strategy. Ministry Marketing Production's client Horizon Christian Academy had three short videos produced. After just one week, one of their videos reached number four out of over 1,500,000 listings!
And they continue to easily be found in Google search engine results.