Why Video? The Three P's

So why video? Why would you want to include online videos in your ministry marketing or business advertising plan?

I have such a passion to see people use the tools available online to promote their gifts and callings on the internet. Video is one of those passions.

So here are the Three P's why video should be considered seriously as you begin to find ways online to make contacts, promote your music or ministry, or to use it as a business marketing option. The three p's center on:

1. The POWER of video online

Recent studies by the Wharton School of Business for one, show that video boosts comprehension and retention by 50% over live presentations. Another study illustrates the fact that video increases a viewers memory or recall of information shown to them by 50% over print material. Video is shown to convert a potential customer three times higher than printed material.

Ann Sieg just released her latest amazing E-Book called The Attraction Marketers Manifesto, where she quotes some astounding statistics about the internet.

For one, she states, "People are starting to use the internet more than they watch tv..or even read the newspaper."

She quotes a powerful fact from a recent Jupiter research report that found that more than 25% of the people they studied have cut back on watching TV...so they can spend more time on the internet

"On top of that," Ann writes, "18% of people in the study said they were reading newspapers less and getting more information on the internet instead."

She concludes with the obvious fact, "Thanks to the internet, you can now get your message in front of more prospects than ever before in the history of the world."

So why are people watching less television to be online? To watch videos, podcasts, and live streaming on the internet! The number of videos being uploaded at YouTube, just one of many video sites, are staggering.

Another reason why video needs to be included in your ministry marketing plan is the power of passion. Video is one tool where people can really see your passion. If you really enjoy something and it seems time just flies by when you're involved with that activity, it probably means you are quite passionate about the subject or object.

I used to have a passion for playing golf. I'd get up as a teenager at 5:00 am just to hit golf balls on the range before going to school.

I had another passion about riding my Harley Davidson a while back. I'd ride it to work or anywhere I could think. If I could get a gallon of milk in my saddle bag, I'd ride it to the grocery store. I read everything I could about motorcycles, and wrote quite a few short novels about my adventures riding all over the South East (Colorado in the pic above) with my husband. (I have a HD Fatboy; he has a HD Road Glide).

With video you can take the knowledge and passion you have and make a visual connection to create a lasting impression. You can connect emotionally, personally, showing forth your own integrity. You can't fake passion. You build trust as you share your knowledge and passion.

Finally, the reason why video is one of the biggest success factors to online promotion is it prepare your viewer to receive more valuable content from you. You can impact them emotionally creating a lasting memory of you. You can give them a call to action to go to a specific link for more information. You can blend your message and personality giving them a desire to want more from you.

For example, you could be a traveling evangelist sharing the Word with your video ministry. Someone could see you and think "Hey, this man or woman is so anointed. I want him/her to come to my church and preach."

One great example I point to often is my client and friend Rev. Harriet Bradley. She has a passion to share the Word and help people be healed emotionally from past abuse and pain. She has now incorporated video into her ministry marketing plan sharing the wisdom she has with her viewers. They in turn can see her, find her online at JustJesusTV,or FaceBook, and ask her to do a weekend seminar.

One Simple Web Video Solution

One solution could be the new The Easy Video Producer which you can incorporate. This simple online software is not only free and easy to use, but also gives you templates and embedded codes to put that video onto your own ministry pages, Facebook, Shoutlife, or on your blog.

Here's a video explaining just how easy this is to do:

New Video Series To Help You Experience THE Power of Video!

Recently I finished the Power Video Strategy for Ministry Series that covers such topics as: "Why Video Marketing?, "Understanding The Power of Video", "How to Stream Your Video Live", and "Keys to Using The Easy Video Producer"......among others. (Plus access to bonus material including BlogTalk Radio!)

Let's see you go forward in the direction of your destiny with your ministry!

Find the solution to getting video on the web with this video series. (Included for a limited time the Free Easy Video Producer).

Return to home page of Ministry Marketing Strategies.